Why should you research about a prospective employer?
- help you in the interview
show that you have initiative and drive.show that you are enthusiastic about joining the company.impress your interviewer.
- help you answer interview questions better.
- help you make more thoughtful questions.
- make you stand out from the rest of the applicants.
What kind of information should you look for?
- Know the company’s:
- main business. Learn the products and services they offer.
- target audience/s or the kind of people they serve.
- vision, mission and values.
- financial standing. Read the annual reports.
- community efforts/events.
- key personnel (especially your prospective boss).
To do this:
- Go to their website. Read the “About Us” section.
- Get a general idea of the values, structure, its strengths and weaknesses.
- Learn what the corporate culture is like.
- When you are asked: “Why do you want to work here?” Mention details you learned in your research.
- Relate it to your own values and preferences.
- The Industry
- The company’s competitors
- Industry standing
- Industry trends
- Issues/current problems
How to use the information:
- See if there is a good future for you in this field or not.
- See possible issues for the company.
- Share your ideas about these issues during the interview.
- Lead an intelligent discussion. It will impress your interviewer.
- Additional research
Find out more about the position:
- Connect with an employee within the company to ask about the position. Search on LinkedIn for connections.
- Find out if it is a new post. If someone left the position, ask why.
- Look at the profiles of your interviewer and prospective boss on LinkedIn. Know their professional history.
- This is good information to use for small talk.
Other sources of information:
Organize your data
- News sites – check the latest corporate and industry news.
- LinkedIn – read company posts.
- Social media pages– check the company’s Facebook, Twitter page to know the latest information.
- Glassdoor, Vault and other review sites –these sites will tell you about other people’s experience with the company.
- Reviewers are former employees, interviewees, or customers.
- It is common to see more negative than positive comments.
- Read with caution.
- Google – make a general search of corporate and industry news.
- Better Business Bureau – check this if the company is not well-known. It will tell you if it is good or not.
- Professional Associations – check for industry updates.
- Make your information easy to understand. Important points will be easier to remember.
- Some make a Strengths, Weaknesses, Opportunities, Threats analysis.
- Prepare answers to expected interview questions. Use your research information in your answers.
- Practice your answers.
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