To conceptualize Brand Name, we have to think first in a “Word, Symbol, Image, Sign, Design or Combination of Words” its what people or company employed in creating an image that identifies a product and differentiates it from all its competitors. There is a word that I really like because it implies time, a lot of dedication (could be years) and hard work “Positioning”… the Image became associated with a level of credibility, quality and satisfaction in the mind of the consumers or whoever use your “Brand”.
To make this history short… we can arrive to the conclusion that a Brand shows who are you and what you have been doing in the last days.
How the consumers, people, etc knows who are you? Well, you have to share information about what are you doing and your skills (profession, personal or interest)
thank you for reading this…